To the casual onlooker that might look like a ho-hum technology announcement, but in the marketing services arena this is a meaningful signal how marketing paradigms are shifting from simply executing communications to continuously searching for improved ROI by analyzing programs. Its not enough to outfit tomorrow's marketer to simply perform direct marketing, they need to be properly tooled to view the macro and micro condition of their programs. We believe in a highly automated data-driven future and Conclusive is seriously investing to ensure that our clients can transition into this paradigm with us.
Without recent tools like MicroStrategy, firms' analyzing marketing programs have all too often relied on one or two staff who know both how to think about marketing analysis and also how to engineer the data for analysis. With MicroStrategy, however, the data engineering is out of the way and all the analysts can actually focus on, (catch this!) analysis. The MicroStrategy report and charting options are attractive and easy to use by anyone in the marketing department. And the impact can be dramatic.
One client, an agency for a major automotive OEM, reports that it now takes them 10 minutes to examine data that used to take 8-10 hours to digest. More of their team members can contribute to the analytic process, as the task of doing so is now focused on viewing, as opposed to managing the data. And with the time savings, the resources now have the "luxury" of digging deeper into analysis.
So there is now definitely some BI in the middle of Conclusive Marketing. MicroStrategy could be our middle name.
