I, for one, am thrilled with the USPS change in regulations on NCOA requirements for Standard Mail and the frequency of Move Update requirements for First Class mail.  In my world of database marketing, I rely on quality data management as the core to delivering marketing ROI to my clients.  Their message sometimes finds itself in the trash beside a piece of true "junk mail" due to other database marketers refusal to adhere to data quality management best practices.  Recently my mail box included mail addressed to a former Tennessee Titan player who built my house 11 years ago and then was traded and moved the next year!  The Doctor who bought the house from the Titan also has mail from his former life, he has been gone for 7 years!  Not only will these new regulations save the USPS untold millions of dollars in UAA mail, the by product should include better results for my client's direct mail marketing programs and less trash in our landfills.  As Sarah Palin would say, that is just a great win for all of us!