In direct Mail marketing, that old adage, "the more things change the more they stay the same", does not always apply. As most of you know, starting November 23 the new move update regulations go into effect. Same old headache for the USPS, stacks and stacks of UAA(Undeliverable As Addressed) mail, but now they are counting on some sweeping changes to reduce that migraine to a mild aggravation.Okay, here's the technical lowdown, after Nov 23 rd, all First-Class Mailings at automated and presort rates, and now all Standard Mailings will require some form of move update qualification within 95 days of the day of mailing. There are a number of approved methods but the NCOALink™, (National Change of Address) provides the most comprehensive solution. Your mailing list will run first through the CASS™/DPV™ with LACSLink™ process to standardize the addresses, provide the bar code information and assign each address with a deliverability grade. The second step provides a change of address for any individual, family or business that has moved and filed a COA form with the USPS over the last 48 months http://www.listcleanup.com/content/NCOA_Link_move48.aspx . There’s also an 18 month option, that will also move update qualify the list.
Okay, returning to the headache. The USPS has hopefully relieved some of their pain, but now many in the mailing business are starting to feel more than a little discomfort, trying to wrap their brains around the regulations, the costs, the PAF forms that are required, explaining these new requirements to their Standard mailers, managing the time required, and a host of issues.. Well at the risk of extending this whole headache analogy too far, Listcleanup.com can be your aspirin or Tylenol, depending on how much pain you may be in at the moment.
We been helping people migrate through NCOALink™, and move update qualifications since the whole thing started back in 1997. For more than a decade, over 2,500 companies have trusted us for timely, efficient and cost-effective solutions. Along the way, we've added other services, tailored to provide our direct marketing clients an edge over their competition. Yet through it all, there are a few core values that have never wavered; a focus on customer service, sales and IT support, a seamless online order process that insures reliable, timely delivery of your orders and flexible pricing .
As my colleague, Bill Brennan, mentioned in a recent post, should you take on an in-house solution given all variables that will come into play, before speaking with us first? We have the answers, we can make this whole move update “challenge” simple, easy, and even better, we can show you how to earn revenue providing this service to your client.
Why bother with the headache, when you can call us.
Today the focus was on the move update changes, just around the corner. Down the road we’ll look into the range of data management services we can provide, all pointed in the same direction, what can we do to improve your direct mail bottom line ?
http://www.listcleanup.com/content/Default.aspx
User generated content has been touted for some time now. And for good reason, in the right scenarios it can be very effective. But another less noticed variation has been around since about 2001. It's called an Ad Builder. For companies who have distributed channel partners including franchisees, dealers, retailers, and so on, an ad builder solution allows them to create and distribute their own content, all while enhancing the Brand. Something most UGC can't guarantee!
