The Value of a Customer
There is an old saying – “If it’s too good to be true, it
probably is” this saying along with “You
get what you pay for” are truths many of us have had to learn the hard way. With
the new USPS mandated Move Update deadline rapidly approaching, many companies
are looking at their options for purchasing NCOALink®
and alternative Move Update services.
Some NCOA vendors are offering (including Listcleanup.com)
an all you can eat at one price option.
Now, shopping for the cheapest price seems like a logical solution,
except when you consider the value of a customer. Given the significant increases in NCOA
volumes projected by the addition of Standard Mail in the new requirements, is
it not logical that some vendors are going to have challenges in delivering on advertised
turn times? If the average mail house
or lettershop’s monthly mail volume is traditionally 80% Standard Mail, then
volumes for many of the NCOA providers could be quadrupling over the previous
First Class volumes.
So, when your customer calls and wants to know why their mailing
went out later than promised, do you think they are going to be satisfied with
the answer - our company selected the lowest cost NCOA provider and they
failed to return the file to us when promised?
